Third Marble Marketing: Delivering Engineered Solutions for Definitive Results

Marketing has undergone an intense transformation—the method of marketing has shifted from physical to digital-based marketing. Conclusively, this change happened to support the current needs and requirements of all the industries globally. Also, the arrival of the internet has played a huge role in the progression of digital marketing. With such intense competition, every company is advancing spike up its reach to the target audience. Factors like lack of time, heavy involvement in the core business does not allow the companies to thrive in this change—especially the small and nascent companies. This need is perfectly catered by Third Marble Marketing. This new-age marketing company has years of experience with the right mindset and tools to transform and help its client to reach out to the target audience.

Founded in 2009, Third Marble Marketing specializes in getting the business’s on page one of Google with Search Engine Optimization services and Google Ads Management. It helps clients with almost any kind of budget from $300 to $20,000+ a month with Google Ads. The company has experience with search, display, remarketing, shopping, and YouTube ads. It specializes in local search engine optimization and can also help its national and eCommerce website client’s as well.

On A Quest to Help

The quest to aid small and medium businesses with online marketing began when Chris Fawcett (Founder and CEO of Third Marble Marketing) was presented with an opportunity to help his favorite local pizza shop. The owner was unable to get enough customers to his shop. Soon, Chris came up with several approaches to advertise the shop. He quotes, “Having a website without advertising it is like printing business cards and not handing them to anyone.” Meanwhile, the owner was also approached by another salesperson who cited quite a high budget package for marketing, which came as shock to both owner and Chris.

Hearing the price quoted, Chris worked on the new website and began advertising the pizza shop’s website himself. After the success of the pizza shop, he helped several local business owners online using Google Ads and received more new customers and positive ROI. This gave him an opportunity to start a small business that could help small business owners everywhere. The urge to help business owners made him quit his job and start Third Marble Marketing. Addressing his passion, he says, “I vowed to make Third Marble Marketing a resource to help the small, local business owners grow their business by providing an affordable internet marketing strategy that effectively generates customers, NOT “traffic”.

Aiming for Positive Outcomes

Third Marble Marketing’s vision lies with Chris – to help small businesses grow. This vision is supported by engineering affordable Google solutions to grow the client’s business.” . Its core values of being transparent, client-focused, efficient, collaborative, and excellent in the industry, have managed to engineer those solutions required to grow its client’s business. “Our main purpose has always been to help our clients’ business grow, now it feels even more important to help them bring in more revenue to keep their business open,” says Chris.

Considering the expertise, clients rely on the company to help bring relevant leads.

Third Marble Marketing has continually strived to help local economies grow all over the country. Aligning its vision and mission, the company has figured out bringing positive results by not only getting traffic to the client’s website but also getting the phone to ring and track the results. It helps them to work towards their goal regardless of the trends. Undoubtedly, Google is the powerhouse of the online advertising world and it takes some effort to keep up with all their updates and changes. Continuing its unmatchable services, the company is working on building out some programs to help small businesses with social media advertising, landing page design, and updating websites for faster download speeds and a quick facelift.

Unprecedented Crisis

The year 2020 has been the year of unpredictable events—the outbreak of coronavirus has shattered the world. Similarly, businesses and companies have undergone numerous changes. Since the advent of the pandemic, all the business platforms have shifted to digital operations, consequently, the importance of advertising online has only grown. Currently, online operations are more than a necessity. The business owners have even more responsibilities to keep their employees safe and figure out ways to pivot their service or products amidst the pandemic.

Despite the pandemic, Third Marble Marketing has kept its head high and worked together with its clients on getting their website relevant traffic; converting that traffic into leads, and turning those leads into sales. The company did encounter several challenges like other companies. For instance, the situation of remote working which separated the team from each other—the joy of working together and enjoying each other’s company was missing. As sometimes it is just easier to work in the office together for some projects.

“We had just moved into a bigger office space, which was a really exciting move for us. We basically got about a year into enjoying that space and now it sits as an overhead cost while everyone works from home,” says Chris, while expressing himself about the changes. The safety of the staff was the top priority, and the company understood the fact that working from home is not that difficult considering the team bonding.

Dynamism a Vital Factor

It is rightly said, “Difficult times will tell you the true caliber of the person.” The team at Third Marble Marketing worked relentlessly to meet the vision. The company acknowledges the hard work the employees put in every day at work. Third Marble Marketing hires people who believe in the vision of helping local economies grow by engineering an affordable online marketing option with Google. Chris asserts, “I consider myself lucky to have people working at Third Marble who care about each of our client’s goals and understand how important our services are to their business.”

The digital marketing industry demands dynamism—as there are continuous updates of Google. Hiring the right people allows the company to meet industry demand timely. The company specializes primarily in Google. It is so hyper-focused on Google that it knows every update and change so it can pivot if/when it is necessary. Through support from employees, training the entire team constantly makes it a lot easier. It typically has a companywide training session at least once a week.

Efficiently Delivering the Best

The business of Third Marble Marketing is built around the Henry Ford assembly line concept. The team is specifically divided into departments that perform specific tasks in accounts. This allows the team to be efficient with work, which keeps the overhead costs down and also helps in offering an affordable budget to the clients. “We also have our pricing designed to just perform Google Ads management or SEO work but if the client needs a little extra collaboration or help outside of those areas we have options to make that happen for them too,” explained Chris.

Currently, the team is working on typing out the success stories and outlining the most common tips and tricks it shares with the current clients. These tips and tricks will prove more beneficial for small businesses. Chris added, “Easy things like tips for your Google My Business or how to set up a landing page for conversions could make a difference for them.”