When you’re in a crisis situation, the need for swift action is key.

It can be difficult to cut through the noise and keep everyone informed when the priority is solving the problem in front of you. But Crises Control promises to do just that with its mission to democratise emergency communications and simplify managing crises.

What was originally designed as an application for one tech company, has now grown to a fully developed platform with over 50,000 individual users. We spoke to the Managing Director of Crises Control, Shalen Sehgal, to profile this fast growing and innovative company.

Shalen says: “A timely response to an incident or crisis is critical. An organisation should consider how it can mobilise its crisis arrangements as rapidly as possible when that day comes. Crises Control is known in the industry for our; friction-less signup process; simple and efficient on-boarding; the option to self-implement; and easy, beautiful and simple to use UIs.”

“Customers from all major industries and government sectors trust our communications platform to keep lines of communication open, safeguard people, avoid loss and keep things running smoothly.”
An enterprise-grade mass notification system for the modern business, Crises Control is an impressive safety net for those wanting to ensure their employees are kept safe and all stakeholders are kept informed during a critical event. Offering live information to incident managers and response teams, the platform brings together data from multiple sources into one real-time common operating picture.

Using a mix of secure messaging and incident alerts, the platform can co-ordinate a rapid response even when corporate servers are down, or the company HQ has been evacuated. With the ability to deploy a pre-planned communication and task (checklist) response to an emergency call, such as natural disasters, evacuation orders or severe weather conditions, Crises Control places automation at the heart of the process in order to save time.

Shalen explains the value that the platform adds to customers: “With a faster response time, Crises Control has garnered up to a 90% improvement in recovery time for organisations around the world. As dangerous situations are resolved more quickly, and with less panic, our customers can return to normal operations with less delay and lower recovery costs.”

During a critical event, the incident response team are swiftly sent the relevant action plan and instructed to proceed in assisting employees caught up in the incident. This is done using Crises Control’s own communications channels, as regular communications systems can become less efficient or unavailable in crisis situations.

The use of the intuitive PING is the name given to the mass communication engine that drives Crises Control. Encrypted and broadcast over five channels (Push, SMS, Email, Web and Telephone), PING messages are 99.9% certain to be delivered to an individual’s mobile device. With the flexibility offered by PING to send messages in text, voice or even video format, it’s easy for users to send an alert message in the most appropriate way given the range of communication methods people prefer and the time of day.

The ability to utilize Employee SOS is another reason to invest in the Crises Control platform. As a manager, it’s essential that you make sure your staff are safe. Packed with cutting-edge features, some even suggested by clients, you’re getting a product that’s not only designed to be good, it’s also designed to work well in stressful situations. The new SOS buttons include a silent push, a tracking request and, when activated together, it means that Crises Control is planted firmly at the front of the field, ready to act when the need arises.

The Covid19 pandemic has caused massive disruption to companies the world over and many customers have looked to Crises Control to help them. As Shalen explains: “Traditional business continuity responses, such as moving to a back-up site do not work during a pandemic. The problem is with people being unavailable this time rather than technology being unavailable. And the more globally spread the business, the greater the risk.”

“A number of our customers are using Crises Control to remotely monitor the health and wellbeing of their employees during remote working. They have told us that Crises Control is a vital tool for them to keep track of and support their teams during lockdown. They are combining the Crises Control platform with other available tools, such as Microsoft Teams or Zoom to keep their operations going and their employees safe at the same time.”

Looking forward, the inherent flexibility of Crises Control could see it become one of the leading global players in the emergency mass notification system global marketplace. The intention is to build on the customer base that has made the company such a success so far, and expand through Europe, the Middle East, the Far East and the Americas.

Not content to settle, the team at Crises Control are determined to lead the development of cutting-edge functionality, providing the customer community with the best in-market solution to protect employees and customers. It’s a natural market advantage.

Shalen says: “Crises Control operates on a 4 per year sprint cycle. This means that every quarter, new features and functions are released in addition to bug fixes and security improvements. We understand that the risk landscape is constantly changing, and as a result, we are an innovative and flexible company that sees our clients as partners and members of the Crises Control community. We aim to constantly adapt the platform, to keep it relevant and current.”

What Crisis Control offers is a platform that puts reliability and awareness first. With this simple system, it’s possible to respond quickly to a crisis with and move forward with full and complete information. Communication is vital in today’s workplace, and Crises Control ensures that it doesn’t go down when you need it most.
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