Trending
April 10, 2025
February 15, 2025
February 2, 2025
The corporate world is heavily standardized. Processes, data-driven decision-making, deadlines, deliverables, and metrics to measure success are the norm. But how often do we come across an approach led by art, soul, and action? Almost never. Liderarte, a Madrid-based company, is breathing life in corporations and corporate professionals by doing just that.
Founded in 2012 by visionary leader Ignacio Bonasa, Liderarte has become a beacon of human-centered development, erasing and rewriting the rules of cultivating talent, building leadership, and using emotional intelligence as a decision-making compass. Although headquartered in Madrid, Spain, Liderarte is expanding its global influence and helping corporates explore new depths of leadership through human connection.
Liderarte operates from a heartspace led by a simple yet powerful idea: real learning happens through emotion. Through the integration of artistic expression in the world of leadership development, Liderarte creates profound experiences that help leaders explore a heart-led approach. In Bonasa’s words, “Art bypasses logic and speaks directly to emotion. It doesn’t simply deliver knowledge – it creates transformation.”
Liderarte’s workshops have been met with a mix of surprise & disbelief, which evolves into deep emotion – and for good reason! The workshops are designed to unlock emotional insight through theatre, music, visual expression, or movement. Participants often find themselves acting out their fears, or singing in gospel choirs, or painting their professional journeys.
While this unsual approach may seem random at first glance, each activity is crafted with intention to foster authentic human connection, and create space for true self-awareness.
“When leaders role-play their fears or teams share their stories through song, the room changes. Masks fall. Authenticity surfaces. And once truth emerges, real transformation can begin,” says Bonasa.
Though for some, Liderarte’s workshops may seem immeasurable in terms of success, their impact is wildly tangible. Liderarte directly engages with human emotion to foster leadership in its true sense: one guided by empathy, resilience, and a deep sense of purpose – all qualities that we recognize as essential in today’s ever-changing business world.
Although traditionally, we’re taught to think of humans as personnel and measure talent with static attributes, Liderarte has redefined this perspective through a combination of capacity, personal commitment, and a nurturing context. Bonasa and his team closely work with organizations to assess these dimensions and cocreate tailored programs to unlock unseen potential, reignite explorative engagement, and foster a renewed culture.
“Talent does not thrive in isolation,” Bonasa emphasizes. “It emerges when capacity aligns with personal commitment and a supportive environment.”
Through a blend of quantitative metrics—like retention rates and performance—and qualitative indicators—like trust, emotional alignment, and purpose—Liderarte measures real, lasting impact.
In a world that often relegates emotional intelligence to “soft skills,” Liderarte places it at the center of professional excellence. Here, theater becomes a means of teaching empathy, singing cultivates deep listening, and painting fosters introspection.
“You can’t teach empathy through slides. You must feel it. Live it. Share it,” says Bonasa passionately.
Art, in Liderarte’s hands, is not an extracurricular add-on. It is the very method by which foundational human abilities are awakened, strengthened, and sustained.
Clients often approach Liderarte with skepticism—until they experience the profound shifts these artistic interventions generate. Bonasa recounts moments where leadership teams have wept while singing together, colleagues have rediscovered each other through theater, and executives have expressed feeling “truly human” for the first time in a professional setting.
“Art brings down barriers. It generates empathy, presence, and connection—core human elements often lost in the daily grind,” Bonasa explains.
In an era where isolation and burnout are rampant, Liderarte’s work has never been more necessary—or more transformative.
One story captures Liderarte’s impact perfectly. A multinational technology firm, grappling with a disconnected and emotionally exhausted leadership team, turned to Liderarte for help. Through a program that blended narrative exercises, collective music, and reflective spaces, the team experienced a profound reconnection.
“I’ve remembered I’m a person, not just a professional,” one participant shared.
The results were immediate: collaboration soared, communication improved, and emotional well-being indicators rose significantly. Liderarte didn’t just change processes—it reawakened the humanity within the system.
A key aspect of Liderarte’s success is its bespoke approach. No two organizations are the same, and Bonasa’s team is deeply committed to designing interventions that resonate with each client’s unique culture, energy, and goals.
“We start by listening. We feel the emotional landscape of the organization—its culture, its story, its energy. Only then do we design,” says Bonasa.
Whether an organization is navigating change, seeking renewed leadership, or searching for deeper meaning, Liderarte crafts experiences that meet people where they are—and inspire them to evolve.
For Liderarte, the road ahead is not just about scaling operations; it’s about going deeper into the human experience. Programs like Resetéate (Reset Yourself) are expanding, offering individuals a guided journey back to their true essence, clarity, and purpose.
Meanwhile, Dale la vuelta a la tortilla (Turn the Tables)—once a training program—has blossomed into a global movement. Inspiring individuals across cultures, it teaches how to transform pain into power, adversity into growth, and personal stories into legacies of resilience.
“We’re building alliances, expanding internationally, and creating new experiences that speak to the human soul—because that is where lasting change begins,” says Bonasa with visible passion.
At its heart, Liderarte is not a consultancy. It is a living movement—a place where leadership is humanized, where emotion is reclaimed as a source of strength, and where transformation becomes tangible.
Bonasa’s vision is clear: “Every company has a soul. Our role is to speak with it.”
Through its revolutionary integration of art and emotional intelligence, Liderarte reminds us that true leadership is not just about strategy or results. It’s about authenticity, connection, and purpose.
Because when art touches the soul, everything shifts. And when the soul moves, nothing stays the same.
