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Being recently ranked #5 on Inc. 500 list, Parvez says, “Have a Great Idea. All businesses start as an idea, whether they end up as successful businesses or not. Some businesses are successful as soon as they launch based solely on the strength of the ideas behind them.” For any entrepreneur or business, the sole purpose is to create a customer and hold the customer with unique solutions and services. The majority of the time, energy, and money should be applied to creating customers for the business. Further, he advises, “Your Strategy Should Be Continuous Improvement: The business world is rapidly changing, and competition is both aggressive and plentiful. Focus on ways to improve yourself and your business. If a day goes by when your business is not getting better, then you can be sure it’s getting worse.”