Balance by Nature: Creating A Healthy Balance Between Work And Life

The corporate world is renowned for the stress it causes in the lives of busy professionals. Having a fulfilling career in the corporate world comes with its own share of stress and intensity. Balance by Nature was established in 2012 with an aim to resolve this underlying issue of chronic stress. “When you don’t feel well, it makes everything in your life so much harder,” says Nicole.

Nicole Mixdorf, the Founder and Chief Wellness Officer of Balance by Nature, has first-hand experience with the ill-effects of stress on her life. Prior to the launch of her award-winning corporate wellness company, she was working her way up the ladder in a global firm and prospering in her corporate career. Everything changed when the stress of work, coupled with her dad’s battle with cancer, started taking a toll on her health. Nicole developed a debilitating autoimmune condition forcing her to take some time off work.

Once she removed a large source of stress from her life and focused more on her self-care, she recovered almost immediately. Reflecting on this insightful moment Nicole asserts, “That was a powerful moment for me where I realized that a “healthy lifestyle” doesn’t even matter when you have chronic stress in your life.” She knew that her story was common and that professionals in the corporate world had to face the same issues on a daily basis. She drew her inspiration and decided to launch Balance by Nature so she could help other busy professionals create more balance in their lives and thrive.

Healthy Addition to Daily Routines

Balance by Nature was established with a mission to develop wellness programs that inspire employees to develop healthy habits in their daily routines to improve their health outcomes, overall well-being, job satisfaction, and productivity. It offers a wide range of wellness experiences to support the physical, mental, emotional, social, and financial well-being of the employees.

Their stress reduction programs include meditation, mindfulness, growth mindset, music therapy, laughter therapy, EFT tapping, reiki healing, energy healing, sound bath therapy, and their signature programs 21 Days to Less Stress at Your Desk and Finding Balance. Additionally, they offer a virtual gym platform where their clients can personalize a fitness experience for their employees, with over 20 different styles of classes to offer. Moreover, their team of nutritionists deliver healthy cooking classes and lead nutrition presentations on a wide range of health topics. Balance by Nature also provides personal development workshops, mindful money courses, team-building experiences, DEI programming, and leadership training. “Our goal is

Their stress reduction programs include meditation, mindfulness, growth mindset, music therapy, laughter therapy, EFT tapping, reiki healing, energy healing, sound bath therapy, and their signature programs 21 Days to Less Stress at Your Desk and Finding Balance. Additionally, they offer a virtual gym platform where their clients can personalize a fitness experience for their employees, with over 20 different styles of classes to offer. Moreover, their team of nutritionists deliver healthy cooking classes and lead nutrition presentations on a wide range of health topics. Balance by Nature also provides personal development workshops, mindful money courses, team-building experiences, DEI programming, and leadership training. “Our goal is to provide employees with powerful tools to feel good and show up as their best selves in everything they do,” adds Nicole.

Flexible Suite of Offerings

Today, Balance by Nature is home to a broad array of programs and fitness experiences, but it initially started with just offering onsite yoga classes. However, when Nicole encountered the question ‘yoga is great, but what else do you offer?’, it spurred the idea to shift the business model into a more wide-ranging and flexible one. This is one of the main reasons behind the wide spectrum of services offered by the company.

“It has been fun watching our services expand over the years. I have one client that is always requesting something new,” Nicole adds. Balance by Nature is extremely nimble and can create new content and experiences curated according to the clients’ needs in real-time. This approach has allowed the company to provide highly personalized programs for their clients, while also expanding the new offerings to everyone else. All this has accounted for Balance by Nature being recognized as one of the top health and wellness consulting firms in the industry. It has won several awards including ‘Top 10 Employee Wellness Company in the USA 2020’, ‘Most Innovative Corporate Wellness Company in the Western USA 2020’, and ‘Top 30 Most Reputable Companies 2020’.

Disguised Opportunity

In 2020, the team faced a huge challenge with the advent of a pandemic forcing the population into remote working. Overnight, all their scheduled onsite wellness events were cancelled and the business came to a halt. Nicole stayed calm and worked on a solution. In 30 days, she was successful in taking the whole company online. Switching to a virtual model helped the company to expand their offerings, and theirmarket reach. They successfully turned this challenge into an opportunity for growth.

Throughout the Pandemic and Beyond

COVID managed to greatly impact the wellness industry, but also opened new opportunities for companies like Balance by Nature to provide valuable resources to support people during times of crisis. Under the leadership of Nicole, the company has strategically expanded their mental health offerings based on the needs that employees were having. “It suddenly became important to teach employees how to create healthy boundaries working from home, and how to handle the intensity of living through a pandemic, economic disaster, heated political climate, and constantly evolving changes in the way they live and work.”

As a leader, Nicole inspires people to believe in themselves, reconnect with their inner power, and become the best version of themselves. She has led keynote speeches for big brands, rendered inspiring content, organized corporate retreats, and led department-specific workshops. Recently, Nicole was awarded as the ‘Most Influential Woman in Corporate Wellness Services USA 2020’ and as a ‘Top 100 Healthcare Leader in the World 2020’.

“I have the pleasure of fulfilling this purpose every single day, and now it’s time to spread the message of balance even further,” she proudly asserts.

The pandemic has provided Balance by Nature with an opportunity to expand their business and the impact they make on people’s lives. The team is leading with a goal to become a one-stop-shop for their clients’ wellness needs, throughout the pandemic and beyond.

Hybrid Business Model

Technology has always been a game-changer for the wellness industry. The inventions are remarkable, from wearables to track steps and biometrics, to brain sensing headbands that train people how to meditate. Nicole envisions that the industry will explore the full potential of AI in the coming years and in doing so deliver more unique experiences.
Nicole also anticipates that the current work from home model is here to stay in some capacity. Even when the pandemic is over, many companies will continue providing their staff with greater flexibility to choose where and when they work. However, human nature longs for personal connections so she predicts the world will end up with a hybrid model with needs for both virtual and in-person events. “Balance by Nature is well equipped for this as we have expanded our network of wellness professionals and are ready to redeploy our onsite model when our clients request it,” she concludes.

Quote : “We aim to become a trusted business partner for our clients, designing wellness solutions that drive positive culture change, collaboration, productivity, and health outcomes.”