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In an industry long defined by fax machines, spreadsheets, and siloed communication, two innovators are taking global logistics by storm. Meet Wisor.AI, a freight-tech disruptor with a clear mission: to digitize and streamline freight forwarding for the modern age. Founded in 2021 by CEO Raz Ronen and CPO Eiran Bolless, Wisor is not just fixing what’s broken in logistics—it’s building a smarter, faster, and more connected future.
The vision behind Wisor was born out of frustration with the outdated and disjointed processes that plague freight forwarding. Raz, a seasoned entrepreneur with a background in operational excellence, knew that while e-commerce and supply chains had advanced rapidly, freight forwarders were still bogged down by legacy systems and manual workflows.
“Every late quote is lost revenue. We saw a chance not just to fix freight forwarding, but to weaponize speed as a competitive advantage,” says Raz. “The idea wasn’t just to create another tool. We wanted to build the infrastructure layer for global logistics.”
Wisor began by solving the industry’s most pressing pain point: quoting. With most forwarders still relying on back-and-forth emails, phone calls, and manual data entry, quoting a single shipment could take hours. Wisor’s platform now enables users to generate quotes in under 60 seconds—an 85% reduction in time.
The magic lies in the platform’s architecture. More than automation, Wisor’s platform learns. Every quote improves the next. That’s not just AI — that’s freight intelligence.
“We designed Wisor to be API-first,” explains Eiran, who leads product innovation at the company. “That means forwarders can plug into our system with ease, whether they’re using a modern TMS, an ERP, or even spreadsheets. It doesn’t matter how digitally mature you are—Wisor meets you where you are.”
This flexibility has made adoption easy for small and mid-sized forwarders, who often lack the IT resources for large-scale transformation. In fact, many Wisor customers are live within 30 days, a rarity in the world of enterprise software.
Box content:
Wisor Results:
Avg. quote time: 60 seconds
Deployment time: under 30 days
Up to 40% increase in quote-to-win ratio
Reduction in manual work: 90%+
But quoting is just the beginning. Wisor gives clients real-time visibility into their shipment performance, quote-to-win ratios, and even carrier reliability. With this intelligence, freight forwarders can make proactive decisions, minimize operational bottlenecks, and improve both margins and customer satisfaction.
“In this business, timing and trust are everything,” says Raz. “If a forwarder can respond faster, deliver more consistently, and price more competitively, they win more business. Our platform helps them do exactly that.”
Customers across global markets are reporting major gains: faster response times, reduced errors, and better cost control. By automating the grunt work, Wisor allows teams to refocus on what really matters—relationships, strategy, and growth.
Wisor’s traction has not gone unnoticed. In 2024, the company raised an $8M seed round led by Team8, a prominent venture group with deep expertise in cybersecurity, data infrastructure, and enterprise tech.
The funding is fueling Wisor’s expansion across three major areas: enhancing product capabilities, growing commercial operations globally, and building an ecosystem of strategic partnerships across data, visibility, and embedded finance.
“Legacy TMS platforms weren’t built for today’s freight velocity. Wisor was. That’s why we’re not just replacing tools — we’re re-architecting the operating system. We’re not building a product,” Eiran notes. “We’re building the platform that freight forwarders will run on—from quoting to insurance, to payments, to analytics. It’s about creating a digital backbone for an entire industry.”
One of Wisor’s defining characteristics is its obsessive focus on user experience. The company’s leadership believes that no matter how powerful the technology, it’s useless if it’s too complex or hard to adopt.
That’s why Wisor provides white-glove onboarding, intuitive UX design, and an empathetic approach to change management. The team understands the cultural and operational hurdles many freight forwarders face when transitioning to new systems.
“Digital transformation shouldn’t be scary,” says Raz. “It should be empowering.”
This approach has earned Wisor a loyal customer base and a growing reputation as one of the most user-friendly platforms in freight-tech.
As Wisor looks ahead to 2025 and beyond, the direction is clear and grounded in ambition. The team is actively expanding into major markets like Europe, Asia, and North America—not just to grow, but to better serve freight forwarders where they are. At the same time, they’re developing powerful tools like predictive analytics and AI-based benchmarking to help users make smarter decisions, faster. On top of that, Wisor is building embedded financial services right into the platform, so forwarders can manage everything in one place without needing to juggle extra systems.
But this isn’t just about features or markets. It’s about becoming something bigger—something essential. Wisor is on a mission to be the go-to operating system for freight forwarders across the globe. “This industry is too critical to be left behind,” says Eiran. “Wisor isn’t software. It’s the freight OS of the future built today, deployed now, and designed for the next decade of logistics. That’s the mission.”
“We’re not just building software. We’re laying the foundation for how global logistics will operate in the next decade.” — Raz Ronen, CEO & Co-Founder, Wisor.AI
Wisor.AI is a freight-tech platform that helps freight forwarders digitize their operations, automate quoting and routing, and gain real-time insights into performance. Founded in 2021 and headquartered in New York with an R&D hub in Tel Aviv, Wisor empowers forwarders of all sizes to compete like digital-native logistics companies. With plug-and-play integrations, user-friendly design, and powerful automation, Wisor is redefining the operating system for modern freight logistics.
