Cherokee Legal Holdings: The Fastest Growing Legal Funding and Medical Lien Servicing Company in the United States

Global Business Leaders Mag

Incepted in 2010, Cherokee Legal Holdings (“Cherokee”) specializes in providing services and solutions that ensure equal access to medical care, financial assistance and representation when dealing with a personal injury claim.

Headquartered in Atlanta, Cherokee is the parent company of Cherokee Funding and Gain Servicing. Cherokee’s best-in-class SaaS-based, AI-enhanced technology platform is designed to service and manage hundreds of thousands of third-party liability liens simultaneously – proving through consistent metrics to be much more effective for providers than managing liens in-house. Services and solutions are designed to streamline the personal injury claim process – for medical providers, attorneys, legal and medical funders, and, most importantly, for patients, or plaintiffs in these instances.

Recently, Cherokee was ranked on the Inc. 5000 list for being one of America’s fastest-growing private companies.

The “Go To” Legal Funding and Medical Lien Servicing Solution Provider

Cherokee’s wholly-owned subsidiaries offer a wide range of products and services that enable the finance and collections of personal injury claims; solutions are designed with medical providers, attorneys and plaintiffs in mind. Cherokee’s proprietary tools, technologies and processes track thousands of letters of protection and liens – from inception to settlement – every year. The combination of industry experience, expertise and advanced technology has made Cherokee the “go-to” source for thousands of attorneys and medical providers across the U.S. Cherokee’s products are proven to streamline and automate the personal injury claim process, creating efficiencies beyond comparison to any other in-house or third-party solution. More on each of Cherokee’s subsidiaries follows.

Cherokee Funding: Cherokee Funding is a full-service direct legal and medical funding company. Cherokee Funding was founded in 2010 to enable the best outcome for plaintiffs and attorneys by providing them with the legal and medical funding to await fair settlement. With over 200 years of combined industry experience, the team at Cherokee Funding is committed to providing world-class customer support in their delivery of legal and medical funding services to plaintiffs. Cherokee Funding is home to Same Day Cash Advances™. For more information, go to

Gain Servicing: Gain Servicing is a SaaS-based, AI-enhanced third-party servicing platform. Gain Servicing works with healthcare providers to remove the challenges they face when treating patients on a letter of protection. Gain Servicing provides revenue cycle management (RCM), financial, underwriting, risk management, settlement, and collections and reporting services to healthcare providers who treat personal injury victims. To learn more, go to

Cherokee aims to help personal injury victims by providing feasible financial options that bridge the financial hardship caused by their injuries until they receive a full and fair settlement. Over the years, Cherokee has been successful in fulfilling its mission and now ranks among the leading funding companies in the U.S. “Our clients’ stories are heart-breaking. We are thankful to have been a lifeline for tens of thousands of individuals and families,” expresses Reid Zeising, the CEO and Founder of Cherokee Legal Holdings.

The Journey That Led to Cherokee

Reid Zeising has a demonstrated history of working in the financial, legal services and healthcare industries. Throughout Reid’s childhood, he travelled extensively overseas, exposing him to the variety of economic and personal hardships that exist in the world. After graduation from the University of Michigan, Reid landed in New York. There he discovered his love for finance. After starting his career journey, he worked for a few years in Europe before settling down in Atlanta. Prior to founding Cherokee, Reid worked for investment bank, Robinson Humphrey, where he gained an extensive grasp on the financial markets and began experimenting as an investor.

From finance enthusiast to entrepreneur, Reid is proficient in team building, financial analysis, operations, and in business and growth planning. An advocate for personal development and continuous learning, Reid is also actively involved as a leader in Young Presidents Organization. Reid’s business philosophy is built around creating a world-class customer experience that permeates at all levels of an organization; this has been the key to success behind Cherokee. All Cherokee products and services are designed with customers at the center of them.

Open and Available for Help

The unprecedented crisis of 2020 drastically affected the world, both physically, mentally and economically. While some businesses went remote, essential services charged forward. Cherokee is open and available to serve those in the legal, medical and personal injury industries. The Cherokee team continues to work predominantly on a remote basis, however, they are fully equipped and at the ready to assist attorneys, medical providers and personal injury plaintiffs.

As a result of COVID-19 and the courts being shut down, there are major delays in settlements for those involved in personal injury claims. The catastrophic situation created by the pandemic coupled with a delayed personal injury settlement can be crippling. Pandemic or not, the cost of living, including mortgage payments or rent, car payments, grocery bills, phone and essential utilities, continues. The pandemic has increased the financial troubles for those already burdened by a personal injury claim. In these dire times, Cherokee is here to provide the support and services personal injury victims need to await the courts reopening and for fair settlement.

The Cherokee process is straightforward, fast and affordable, and it comes highly ranked by industry standards. It is one of the only few companies with the balance sheet to provide the needed assistance to all qualified plaintiffs and medical providers.

Quote: “Cherokee Funding is committed, now and always, to providing critical legal and medical funding services and solutions.”

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