Since SaaS gives access to pricey, powerful software that might otherwise be inaccessible through traditional purchase methods, it can be very helpful for small firms. Additionally, the subscription-based approach avoids the high financial risk associated with pricey software. Although it differs from the typical way of buying software, SaaS can offer a number of very significant advantages in the business world. Many software suppliers are providing SaaS features that potentially result in significant advantages as cloud computing is increasingly integrated into business operations.
CROOW is a Software as a Service (SaaS) platform designed to streamline creative and video production. The company was founded in 2019 by David Capece (CEO) while he was leading INC 5000 award-winning digital agency Sparxoo and Telly Award production studio Sparxoo Studios. It was started in a whiteboard session on agency and creative production challenges that presented a series of unmet needs in the market. While still running the INC 5000 digital agency Sparxoo, the team decided to self-fund an initial $30k to get to an MVP and market perspective. Then another $30k to get to alpha. Fast forward to 9 months and the team decided to spin out CROOW and continue self-funding to get to beta. At 15 months and $150k of investment, it brought the beta to 6 prospective investors to get their feedback.