For athletes to perform well, they must prioritize their mental health as much as their physical health. People playing sports at every level are expected to be role models for their peers and fans. As a result, they struggle to open up about their weaknesses by choosing to reveal their best strengths only. Moreover, this paves the way for stigma brooding around mental health in sports leagues which becomes hard for anyone to open up about what they’re experiencing.
Focused on driving positive behavior change, iNSPIRETEK operates with a vision to change the future of sports by improving the well-being outcomes for athletes around the globe. Located in Brisbane, Australia, iNSPIRETEK is the brainchild of Annie Flamsteed (Founder and CEO) who established the company in 2019.