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November 11, 2024
November 8, 2024
When it comes to advertising to consumers digitally, it has become highly expensive, complex, and operationally challenging. The wide variety of media choices makes it perplexing for marketers to find the right medium and the best way to navigate through the labyrinth of advertising channels. As consumers spend an increasing amount of time online, interacting with a wide variety of social media platforms through numerous devices, this becomes even more challenging. In order to engage with consumers anywhere at any given time, digital marketers must attain the widest possible reach.
Advertising across two channels is tricky since each channel has different rules, idiosyncrasies, and workflows. Introducing more channels leads to disproportionate complexity and chaos.
Dr. Justin Choo and his team recognized these issues that digital marketers face and realized that building the next-generation digital advertising platform that is capable of harnessing the power of AI/Machine Learning is key to the solution. According to Justin, such a platform is capable of “tackling and automating the many complexities and manual tasks involved, including executing an array of humanly impossible tasks.” He further adds, “The goal is to provide a seamless “Universal Marketing” cross-channel advertising technology to marketers to advertise in a directed, semi-supervised but carefree way, minus the complexities and drudgery.”
Knorex was founded in 2009 by Justin to tackle these problems. Presently, the company has a global presence with offices located in Sunnyvale (US), Singapore, Pune (India), Ho Chi Minh (Vietnam), KL (Malaysia), and Bangkok (Thailand).
Marketers are always findings ways to expand their reach and the ideal way to attain it is through engaging in various channels. Each advertising channel requires the use and learning of its proprietary software. The complexity of the software dictates that skilled professionals must be trained prior to being able to operate them at an optimal level. What’s more, the staff will need to participate in regular training to familiarize themselves with any new capabilities and features since software tends to evolve and upgrade to keep up with the ever-changing advertising industry.
Justin explains, “As each software for these advertising channels operates in silo, the data generated becomes fragmented. Marketers have to spend tremendous effort and time consolidating the data from these channels for them to gather any insights and make any marketing decisions. This is a very costly, tedious, and error-prone affair.” Knorex XPO unifies channels and provides digital marketers with a platform where they can get unified access to the largest range of advertising channels in the industry. In one platform, they can consolidate campaign results and data from different channels while their teams can manage the complexities and operate smoothly.
Knorex XPO enables marketers to obtain a much lower TCO (total cost of ownership) while greatly automating and streamlining several burdensome manual tasks. Other than substantial cost savings, XPO cross-channel technology uses ML/AI for optimizing budget allocation in real-time across several advertising channels in one platform as it drives optimal advertising spending toward performing ad campaigns. This directly contributes to the achievement of KPI, and at same time an increased ROI.
Knorex XPO is a platform that fulfills the needs of marketers looking to streamline and enhance their manual ad operations. Justin says, “Our dedicated client servicing team provides essential training and onboarding to clients interested in self-operating the XPO platform, empowering them to tailor and optimize it according to their business needs. Leveraging on our proprietary machine learning algorithms, XPO employs automation extensively to enhance and simplify the entire ad operation process.”
For digital marketers that face the constraints of resources, such as the occasional crunch and seasonal demands, Knorex provides expert services that are adaptable as well as flexible. Clients are able to manage their workload effectively without compromising their output quality. In fact, the Knorex team comprehends the significance of efficient and reliable ad operations. By providing a comprehensive suite of services, the team is committed to helping clients attain their advertising goals in an effective and efficient manner.
Through the years, Knorex has focused on its relentless innovation drive by introducing several industry-leading and new products and solutions to its clients. Justin says, “Starting with its data-driven dynamic ads, to HTML5-based ad builder, to the introduction of Knorex KAIROS, its digital brain powering XPO on automation and optimization and subsequently to its highly unique cross-channel advertising technologies,” Knorex has come a long way.
Lately, Knorex research and development teams have introduced its proprietary technologies in order to address the problems in the cookieless world. GPT-inspired solutions for AI-driven creative generation and creative automation solutions have also been introduced with the purpose of boosting the productivity of digital marketers.
Justin shares, “Through years of intensive R&D culminated Knorex XPO, an award-winning cross-channel advertising cloud platform that is specifically designed for marketers looking to tame the complexity when it comes to scaling digital marketing execution for cross-channel advertising.” XPO is much more than the usual DSP known in the industry parlance. It covers a wide reach across programmatic advertising channels like email, audio, native, display, video, and CTV/OTT.
XPO is integrated with best-in-class paid media platforms such as LinkedIn, Instagram, Facebook, and Google Ads. As a matter of fact, Knorex continues to develop channel integration, including push notifications and messaging. This will allow marketers to advertise in real time to reach their target audience through the means of data-driven programmatic advertising.
The customers of Knorex are primarily marketers seeking to scale their digital advertising operations. And since its inception, Knorex has been helping its clients attain their marketing goals effectively and efficiently. One of the clients in the healthcare sector was initially spending about three to four weeks every time they launched a cross-channel advertising campaign. After onboarding with Knorex, XPO helped to drastically cut their time-to-market to a few hours, successfully achieving their operational efficiency goal. The time that is saved allows the customer to divert their focus back on serving clients, resulting in more time to be allocated to strategic thinking and work that provides business value to their clients.
Another success story is of a client in the automotive sector, who was serving nearly 150 automotive dealers looking for advertising with them. Exploring advertising into more advertising channels tends to be one of the most common requests. Knorex onboarded the ad agency and within two quarters, the results were telling. The client not only was offering cross-channel advertising to its current customers but also tripled its advertising clients with the same staff headcount.
Knorex’s solid background in semantic technology and R&D has allowed the company to deliver highly innovative solutions and products that provide substantial value to its customers. Justin believes, “Knorex XPO is the industry-leading solution for AI-powered cross-channel advertising platform that covers both the media in the Open Internet and paid media, providing unparallel channels coverage and support.” XPO provides digital marketers and ad agencies with unified access that is equipped with full-suite tools to consolidate reports, optimize performance, launch campaigns, and create ads. All in one platform, offering a truly integrated end-to-end digital marketing operating system.
Knorex XPO offers cross-channel as well as real-time in-channel optimization technology. This has proven to be a game changer for marketers dealing with scaled operations.
As the world of digital marketing continues to evolve, Knorex is constantly seeking to improve its products to offer the ultimate Universal Marketing platform and solutions to its clients. The company is dedicated on its mission to simplify and streamline the digital marketing operations while delivering healthy ROI.
Pull Quote: “Knorex XPO is the industry-leading solution for AI-powered cross-channel advertising platform that covers both the media in the Open Internet and paid media, providing unparallel channels coverage and support.”
Description of the Company: Knorex XPO unifies channels and provides digital marketers with a platform where they can get unified access to the largest range of advertising channels in the industry.
Company Name: Knorex
Founding Year: 2009
Office Locations: Sunnyvale/US, Singapore, Pune/India, Ho Chi Minh/Vietnam, KL/Malaysia, Bangkok/Thailand
Official Website of the Company: https://knorex.com
Name of the Featured Leader: Dr. Justin Choo
Designation of the Leader: Founder & CEO
