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November 25, 2024
Leaders understand that maintaining a high-level of employee motivation can be difficult. Globally, there have been multiple studies that have highlighted that only a quarter of employees are engaged or motivated at the workplace. Motivated employees are absolutely essential for a successful business and for creating great company culture. A team that is motivated and thus willing to put in the maximum effort for achieving organizational goals can create tremendous value.. Intending to bridge this gap, Link and Motivation was founded in 2000. A first-of-its-kind consulting firm, which aims to create a world where organizations and individuals align theirsense of purpose to draw forth and create a more meaningful society.
Link and Motivation were established in April 2000 as the world’s first motivation-focused management consulting firm. The corporate slogan of Link & Motivation is ‘Individual passion inspires all.’ Keeping motivation at the center of what they do, Link & Motivation has developed and introduced Motivation Engineering to the market which integrates academic findings from business administration, social systems theory, behavioral economics, psychology, and other fields.
The team at Link and Motivation (LMG) has been successful in helping corporate clients in solving their organizational problems and individuals achieving personal growth. In our recent encounter with the team, they helped us understand the workings and offerings of Link and Motivation better.
LMG was established to be the world’s first “motivation-focused” management consulting firm. From those early founding roots, the company has grown to include multiple divisions covering employee engagement survey systems, organizational transformation consulting services built on employee engagement, individual employee development and training services as well as job placement services.
Our early challenges as a company were mostly based on the lack of knowledge, awareness, or value perception of employee motivation and employee engagement services. Today with ESG and other employee-focused trends, LMG has benefited greatly from the growth in awareness of the value of employee engagement to a company’s long-term sustainable profitability, growth and viability.
LMG’s moat is our one-stop-shop organizational development business model combined with our cloud-based employee systems. For over 20 years, we have been gathering employee survey data covering over 2.3 million employees. Together with our organizational development consulting services which follow up on those surveys with our clients we are able to develop strategies for transformative employee engagemen. LMG has been refining and building employee engagement & company transformation solutions and gathering data in this area for over two decades. LMG has expertise that is unmatched in the Japanese market. We pioneered and now lead the industry far ahead of our competitors.
Our Motivation Cloud services have gained enormous popularity with small, mid, and large tier 1 clients. Our Motivation Engineering technology combined with experienced and effective motivation-focused management consulting has allowed us to build a market-leading reputation as the “go-to” company for employee engagement and transformational services.
Relevance is about ease of access and use in this digitalized era. Our SAAS-based Cloud model allows easy access to taking surveys and easily accessing and reviewing the data. Our digitized services have allowed Employees, Managers, and Executives the ease of use and ease of access to our systems and services no matter where and when they are working.
In 2006, we were ranked #1 most popular company to work for in our industry by the “Popular Company Ranking” pole provided by Recruit Inc. This was an early major achievement for our organization. Motivation Engineering was recognized as not just a service but we were recognized by potential employees as the #1 place they aspired to work.
The founding concept “Motivation Engineering” of the business as well as having a clear purpose, vision, and direction with people who want to be a part of that vision, have contributed towards making Link and Motivation a market leading success story. We believe that finding and hiring the right people to build your journey together is critical in building a fast-growing company.
A company must have ‘High Employee of Motivation’ and a business & organization that is focused on creating unique only one businesses, which are not a copy of some existing business. Our advice would be to seek to transform industries through new ways, not copying existing ways of doing things.
We will be focusing on continued growth and innovation that transforms companies and markets. We aim to grow into a truly global company in the near future bringing motivation engineering to the world.
Optimistic Perspective: In this era, the driver of competitiveness is not just whether a company is able to win out in the product market, but also whether it can win out in the labor market. Improving engagement (level of mutual understanding, empathy, and commitment) between company and employee is crucial to achieving this.
