Being part of the industry for more than a decade, Mark has witnessed the transition in clients’ behavior. He states that the clients are less forgiving than they used to be 5-10 years ago. Now when you approach a client you must be confident that the product you’re delivering is error-proof. Even if there are minor issues, the clients don’t want to spend the energy or resources on the trial. As a result, Marvelution has become more cautious. “I either delay a product/feature to test more to increase the chance a trial will conclude with a purchase, or release it early under a beta flag to set the expectations of the client,” explains Mark.
It is an understatement that one single person can’t run the company successfully. There have been several successful examples who have displayed a great passion to drive the company on their shoulders. Similarly, Mark identifies and understands his capacities as a new-age leader. Currently, he is overseeing Marvelution with only one-man-operation, which makes him responsible for all the roles—except for accountant. He deals with customer support tickets as well as development and operational tasks. Marvelution has a one-person task force and the customers are its biggest driving force. Consequently, Mark believes that his main responsibility is to customers. He adds, “They help in determining the roadmap for development and also help me grow my support skill set.”