NueWay Studios: Redefining the Gap between Customer and Creatives

While observing industries’ statistical data globally, we can quickly figure out the immense rise in competition amongst companies. This rise further affects the companies in the smooth functioning of the business. Aftermath, losing its focus on the core of the business. Today, creating the right brand image in the market is equally essential for maintaining its smooth operations. Though, there is a considerable gap when it comes to an understanding of the branding of a company. NueWay Studios suitably fill this gap.

Founded in 2014, initially, NueWay Studios began its journey intending to provide services to smaller companies. The company soon had the opportunity to work with a diverse range of companies, launching several brands and countless creative campaigns. Since the inception, it has grown into a well-respected brand development studio with a passionate, innovative team. The team comprises people from all walks of life and across multiple creative disciplines.

Citing about the team, the company’s success is directly proportional to the company’s culture. Traditionally, companies were relatively rigid and unidirectional, making it difficult for the team to blend in. Charday Oldacre (Founder of NueWay Studios) faced some similar experiences while working with her previous organization. This experience pushed her to promote a non-traditional culture in the company. The company is a perfect blend of an organic structure and a circular structure.

Blending with The Clients’ Passion

NueWay’s modern and fresh approach in promoting a healthy working culture has helped the team be innovative at every stage of the process. At the core of the company, every team member is flexible to the market’s ebbs and flows, emphasizing empowering “Nue” things. This approach has helped the team members to develop as professionals and make the company’s workforce more potent in the long run. Expressing her thoughts on innovation, Charday states, “We believe that innovation happens at the highest level of fun, so we welcome everyone’s feedback and ideas.”

Keeping innovation as the cornerstone, NueWay delivers services including; Logo & Brand Development, Website Design, Content Marketing, Digital Marketing, Video Production, 2D & 3D Animation, Print & Graphic Design, Social Media Management & Marketing, and Branded Photography. While offering these services, the company also aims to redefine its relationship with the client and offer them unrivaled transparency every step of the way.

Also, one of the unique differentiating factors NueWay possesses is the art of analyzing the client. The company believes in having an innovative approach guided by the clients’ message, culture, and budget. NueWay does not provide cookie-cutter branding and believes in making brave decisions to utilize unconventional strategies to create the perfect brand. They also focus on spending ample time in understanding the clients’ business and blending with the passion of the clients’ company.

NueWay Transformation

The vision of the company has always been customer-centric. Charday ensures that the team maintains an inclusive culture while demonstrating strategic design-thinking with a collaborative client-first approach to guarantee that clients will continue to experience astounding results. The goal is to exceed client expectations and deliver on going above and beyond the brand—popularly known as the NueWay Transformation.

Today, people want to feel like people and not like transactions. As a result, NueWay’s team is always striving to offer a positive customer experience—both at the point of sale and after the sale to drive profit and gain a competitive advantage. This approach has benefitted NueWay’s clients with a 25% increase in brand awareness and revenue.

Charday adds, “I started by treating every client as if they were “That client.” You know, that BIG client that can change your business.” This is a piece of helpful advice for aspiring entrepreneurs, too, as every client has the power to transform the business—primarily through the power of social media and Google reviews.

New Age of Branding

The age of the internet and the rise in social media has influenced marketing. Business owners must serve those who serve their vision because, ultimately, they are serving the community. This was confirmed by the global survey that stated, 91% of consumers reported they were likely to switch to a brand that supports a good cause, given similar price and quality. “As a millennial, I believe businesses’ primary purpose should be ‘improving society’ over generating profits,” enlightens Charday.

The branding industry is making a similar transformation. Consequently, it becomes vital for the brands to find a cause and abide by it. For instance, if a brand has supported a particular social cause on Instagram through a post, and the CEO is later found belittling the same cause on tape, this will not just hinder the sales but also affect the brand image in the long run. However, Charday is optimistic that if the team continues to educate others, NueWay will soon be a resource to help other CEOs navigate through the temptation of placing profits over people.

Evolving with Technology

As the face of branding is changing, technology is also playing an essential part in enhancing marketing tools. NueWay’s service offerings have also evolved with the shift in demands and advanced integrated tech in its ecosystem.

The modern technology in branding has allowed companies to get accurate whereabouts of their target audience purchases and will enable them to personalize on a larger scale. These insights are later leveraged to understand client behavior and create customer buyers journey tailored to them.

Explaining this, Charday asserts, “Let’s say there’s a customer that we’re going after, and we know they love M&Ms – based upon their most recent Amazon search or Facebook post – I can use that information and send them a personalized branded promotional item with M&Ms included in an introduction package.”

Furthermore, there is also a significant rise in the utilization of AI. AI can scan consumer behavior and search patterns and turn them into data. This data can later be used to understand how customers find their products and services. Considering the benefits of AI, integrating AI into the business model will give businesses a significant competitor’s advantage.

Combining Fun and Diplomatic Understanding

Change is the only constant, and upgrading to these changes is what makes one sustain the completion. The majority of NueWay’s competitors adhere to the traditional “corporate” way of working. On the contrary, NueWay believes that branding, design, strategy, and marketing are exciting. Charday’s thought is that creatives hold the power to influence and change people’s behavior, which is a great responsibility and should be approached with a diplomatic understanding of your audience.

NueWay combines both worlds’ best by maintaining the balance of being fun and understanding the importance of the client’s goals. In 2020 NueWay Studios was selected by The Corporate Excellence Awards for the Best Small Brand Development Agency in Georgia. Likewise, the studio was positioned #4 out of 100 of the top 100 Small Business Visionaries. Charday credits the team for this success. She says, “I have an amazing team. It’s one thing to have a ‘staff,’ but it’s transformative when you have partners who are willing to get in the mud with you.”

A Better Tomorrow

Despite the pandemic, the team has thrived and offered uninterrupted services to its clients. The team has utilized this time in exploring new opportunities for the company and reach new horizons. Starting in June 2021, the team is looking forward to offering its clients powerful ad placements on digital, mobile, and ConnectedTV at the same cost they can buy a Facebook Ad. NueWay’s clients will be able to harness the magic of Primetime TV at the expense of a $5 per day digital marketing campaign. “Our vision is to create customer-centric experiences that produce raving fans. Essentially, we want to get people so excited about their brand that they become brand champions for the NueWay brand,” Charday concludes.