Perfecting the Art and Science of Lead Generation
The platform was initially established as a “one-trick pony”. The journey of OnCore Leads started with a television commercial helping to generate tax debt leads for attorneys. Soon, OnCore Leads became a familiar name and the reputation was swiftly growing amongst the tax attorneys. These attorneys wanted the team to generate other leads such as bankruptcy leads, auto accident leads, personal injury leads, workers compensation leads, social security disability leads, criminal defense/DUI leads, and employment law leads. To sustain the growing demands and changes in the industry, the team perfected the art and science of lead generation. OnCore Leads expanded into other home service industries including roofing leads, window repair leads, solar leads, painting leads, and plumbing lead generation industry.
With time OnCore Leads has perfected the process of work and now cater to both large and small clients regardless of the budget. As the initial mission of the company was to offer affordable lead generation options to the clients, the budget was never the deciding factor for the company. OnCore Leads never compromises the quality of service regardless of the budget. Every client is on a budget, some have substantially larger budgets while the others don’t, but the quality of service remains top-notch for every client.
Learning is Vital
OnCore Leads have a reputation for delivering results. To maintain the acumen of the industry, Carolyn and her team stay abreast of the trends and changes in the advertising industry. Moreover, small business owners are becoming more sophisticated with their advertising and create new challenges for advertising agencies. These challenges have given rise to a myriad of opportunities for OnCore Leads to explore. Technology is continuously changing and creating a competitive landscape for the clientele business too. Acknowledging the fierce competition, clients want to test new lead generation methods—especially in the post-COVID-19 world.
With the rise in demand, the competition is equally rising. Carolyn states that the team never views the other companies as “competition”, on the contrary, it learns from the approach. By observing and learning, the team manages to generate the best converting leads for their clients. “We spend our own money to generate leads so our clients don’t have to. They never risk their own money generating leads. We assume the risk,” explains Carolyn.