OPTIZMO Technologies: A Recognized Thought Leader in the Email Compliance Arena

Over time, digital marketing has evolved into a myriad of channels and methodologies. One of the most popular channels is email marketing. Most people may not realize, but email has been a part of the digital marketing industry for more than 40 years and remains arguably the most profitable marketing channel. Over the course of those four decades, a variety of regulations have been put in place to set guidelines for marketers to follow when marketing to consumers. One of the most important laws focused on the email marketing arena is The CAN-SPAM Act of 2003. This law defined a clear set of guidelines for marketers when leveraging email marketing within the U.S., which continue to be the foundation of email marketing regulation today.

While a variety of laws around data privacy and marketing activity have evolved around the world, several key aspects have become included in many of these regulations. Perhaps the most consistent is the requirement that email marketers provide recipients with a way to opt-out or unsubscribe from future mailings, and that marketers honor those requests in future campaigns. This requirement created the need for email marketers to collect and maintain lists of email recipients who have opted out and must be suppressed from future mailings. These suppression lists are used to cleanse email marketing lists and ensure that all addresses that have opted out are suppressed from future mailings.

This task may sound complex, but there is a platform that offers seamless processes around the email suppression lists.

In 2009 two tech industry veterans, Khris Thayer and Grant Fern, knew they could provide a better solution to the market that would more effectively power the email compliance programs of brands, networks, and agencies by automating and simplifying the process around email opt-out collection, storage, and distribution.

Thus OPTIZMO Technologies was born. OPTIZMO provides clients with a SaaS platform for the collection, storage, distribution, and automation of all the processes around these email suppression lists.

While the platform delivered the core requirements of collecting and suppressing opt-outs, companies also began to identify other ways to leverage suppression files within the marketing and audience targeting process. Today, suppression lists are used by companies to augment their audience targeting strategy, right along with compliance and best practices. OPTIZMO’s platform makes it easy to implement all of these strategic approaches, and power not only compliance and best practices, but also more effective audience targeting and messaging.

OPTIZMO aims to deliver the industry’s most powerful technology, integrated with matchless support and service to power the client’s email and SMS marketing compliance programs.

Unmatched Email Compliance Solutions

Since its inception, OPTIZMO has been focused on delivering cutting-edge email compliance solutions and support to advertisers, networks, performance agencies, and email marketers. The company’s innovative SaaS platform seamlessly processes customer data in a secure environment with unparalleled performance analytics and visibility into how third parties interact with this data.

Here are OPTIZMO’s core products:

SUPPRESS: The flagship offering of OPTIZMO that allows the users to securely collect, store, and distribute email suppression lists while automating Opt-Out preferences and generating unsubscribe links for mailers.

SMS SUPPRESS: This platform is designed to collect and distribute SMS-Based Opt-Out and Do-Not-Call (DNC) lists, to and from the third-party partners—the same way as the platform manages email suppression lists.

COMPARE: This is the industry’s most flexible file comparison solution. It can swiftly and efficiently run merge/purge processes on two or more email files.

ACCESS: A highly secure platform for an email marketing partner to easily access the suppression files, email creative, opt-out links, and other valuable information from the advertiser.

“In 2021, we will be launching several new services and enhancements to our current suite of products, including a set of advanced analytics and reporting capabilities called Insights,” confirmed Khris Thayer, Co-founder, and CEO at OPTIZMO.

Exceptional Leadership

Khris Thayer is a veteran entrepreneur who brings years of experience in entrepreneurial and corporate environments. His rich and diverse professional background includes working in industries including engineering, product, sales, and client services. Moreover, over the course of his career, Khris has also learned to share his experience and inspired his peers as a motivational speaker, and developed and launched various mentorship programs.

Grant Fern leads OPTIZMO’s development team, which is located in Australia. Grant has been building SaaS platforms for many years, and also has a background in infrastructural design, server setup and allocation, and the provisioning aspects of deploying web applications from infrastructure to end-user. OPTIZMO’s continued growth and success has been built on a foundation of industry-leading technology and a truly exceptional team of experienced, talented, and dedicated people. Every member of the team is dedicated to delivering the greatest value to each and every client. To achieve this goal, team members are empowered every member of the team to take ownership of their roles within the company.

True Recipe to Success

OPTIZMO is built on the combination of innovative, industry-leading technologies with an experienced, dedicated, and wholly customer-focused team. Together the team has put OPTIZMO on the map as the industry-recognized leader in email suppression list management, email campaign management, data management, and risk mitigation services relative to email compliance.

With OPTIZMO, clients have the advantage of a customer-centric business model that not only enhances the way OPTIZMO clients do business but also drives the company forward. Delivering robust, easy-to-use technology with fantastic customer support is always a recipe for success. “Long-term success in any industry comes down to being focused on delivering a valuable product or service and being dedicated to your customers’ success,” advises Khris. OPTIZMO is the only truly independent suppression list management system that is entirely neutral and unaffiliated with any mailer, network, or other technology platforms. This allows the company to focus on delivering the best with no potential conflicts of interest. OPTIZMO’s solutions not only save clients time and money but also let them rest assured that their data is safe and secure.

Industry Innovators

Early on, OPTIZMO took on a leadership role in shaping email marketing best practices. OPTIZMO has worked with lawmakers and digital marketing industry leaders in shaping the direction of industry regulation and guidance at the state and federal levels.

The email marketing industry has evolved with time, adapting to changing technology and consumer behaviors, like the rise of mobile devices, which now account for the majority of email engagement. The OPTIZMO platform has adapted and evolved right along with these changes. Today, OPTIZMO processes millions of opt-out requests every day for its clients, making scalability a core part of the platform’s technological foundation. “We have constantly enhanced our technology to meet the changing needs of our clients over the years,” affirms Khris.

What does the future hold?

Despite the challenges of the pandemic, email marketing as an industry has continued to grow. Numerous brands and marketers shifted budgets from real-world initiatives to digital options. With more people working from home and the rise of virtual operations, consumer engagement with email also was at an all-time high. Even with the world gradually resuming more normal operations, email marketing will continue to be the leading channel for many companies in the years ahead.

Khris adds, “The ongoing evolution of consumer data privacy and overall data security are major trends impacting the email marketing industry moving forward into 2021 and beyond.”

The challenges of 2020 did not stop the industry from performing and OPTIZMO from growing. Khris and his team are extremely excited about the future of OPTIZMO and the email industry as a whole. In 2021, OPTIZMO has several major product releases in the works that will provide the clients with new and better ways to analyze their email campaign performance and overall compliance efforts.