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Today, beauty products hold a fair share of the market. This rise of cosmetics products also indicates the change in lifestyle of the current times. Nowadays, people are more inclined towards beauty products that provide effective skincare. This also gave rise to numerous companies that are providing genuine products in the market. However, as the market grew bigger, few companies are supplying fake products or less effective products impacting the customers’ skin health. Safety is one of the biggest concerns in the cosmetic industry. The majority of customers around the globe are still unaware of the adulteration happening in the industry, as most of these products are quite identical and are difficult to check the genuineness of the product from a general standard.
Hence, the cosmetic industry demanded change, this transformation was brought by Weibo Hi-Tech. Founded in 2009, Weibo Hi-Tech Biological Group is also popularly known as Weibo Hi-Tech. The company was established on the cornerstone to provide truly effective and safe cosmetics products to the market. And since its inception, the company states that it has been able to achieve partially of the mission. Currently, the company has a great stable influence in China, and the next goal is to provide more effective and safer products to global consumers.
Weibo Hi-Tech was established with a mission to deliver efficacy and safe products, with more benefits to consumers. It is a research and development enterprise that integrates the development of healthy food and daily chemicals based on freeze-dried technology.
The team of experts at Weibo Hi-Tech shares a rich experience in the industry and has developed healthy products by leveraging that expertise. The manufacture range covers sheet mask, serum, cleansers and solid beverages, etc., and has several basic research projects. Alongside, Weibo also conducts joint research and development with universities and scientific research institutions to carry out production, education, and research, which creates positive effects to society. Weibo Hi-Tech has been leading on the path of contributing to sustainability and a more harmonious society, through the expansion of its influence in the industry, while also inspiring its peers to achieve this goal.
Weibo Hi-Tech offers unique scientific research technology i-sol freeze-dried technology, with dozens of special processes such as extraction, purification, freeze-drying, deep processing, etc., which is suitable for a variety of health care supplements. Using freeze-dried technology will help in keeping the activity and effectiveness of unstable ingredients.
The Serum is More Effective
Weibo Hi-Tech is originated from pharmaceuticals and now dedicated to beauty. The key distinction of the company has been its unique freeze-dried serum. This refers to a product that leverages the i-sol vacuum freeze-drying technology which sublimes the water. With -196℃ liquid nitrogen freeze drying, the mixture of active ingredients, thickeners, moisturizers, and other ingredients are dehydrated into solid serum, in the form of tablet. This can further be customized to form a globule or other three-dimensional shapes. It can even be customized for color, aroma, active substances and effects, without adding preservatives. This product form can be highly dormant and stable for functional active ingredients.
Elaborating further on the isol freeze dried sheet mask technology offers a technological platform that directly dries the macro molecule-based essence system onto the fabric fibers. It innovatively incorporates the active ingredients into the membrane fabric. When this formula is combined with fresh water for use, it quickly dissolves the active ingredient out of the fabric fibers. This benefits the skin as moisture momentum is formed on the surface of the skin to promote the absorption.
This unique technology platform has made comprehensive innovations while ensuring that the freeze-dried mask does not irritate the skin. The mask also comprises of the characteristics of high-activity of macro molecular components delivering smooth skin and precise efficacy.
Over the years, technology has not only advanced but also the rapid change makes it difficult to cope up. Adapting to these frequent changes in the market can be a major challenge. For Weibo Hi-Tech, keeping up with the technological advancements and e-Commerce was one of the major challenges. Apart from this, Weibo Hi-Tech also struggled with the initial challenge stages of the startup, such as capital and funds.
Though it is tough to keep up with the constant technological changes of the market, Weibo Hi-Tech has learned to embrace them. The digitization has benefited Wiebo Hi-Tech’s platform and helped it locate on the map of leading companies of the industry. Likewise, the arrival of e-Commerce has pushed the company further to new horizons.
The Internet has given a new boost to marketing and sales. Likewise, consumer behavior has also been relatively altered with the arrival of digitization. Today, more and more consumers prefer shopping from e-Commerce and social media. Due to this tide, Weibo Hi-Tech’s products have gained more attention and expanded their popularity with their effectiveness and differentiation.
Consumers are the most important part of any successful organization. Presently, consumers pay more attention towards paying for efficacy, ingredients, safety and eco-friendly.
A scientific study has also proven that skin microecology plays a critical role in human health, especially in facial skin health, which is also the reason for the launch of non preservative products. Understanding the importance of preservative free, Weibo Hi-Tech strictly adheres to the principle of efficacy, safety, and controll ability from pharmaceutical industry to manufacture cosmetics. This is why the products delivered are real and reliable which also align with the needs of customers.
The team of Weibo Hi-Tech highly invests in research in order to understand consumer insights and adjust the company’s strategy accordingly. It continuously learns and improves the platform by cooperating with multinational companies to launch products that cater to the needs of the consumers. To maintain this, the team is continuously striving to bring more benefits to consumers, improve their health and beauty, and get reasonable profits, all at the same time. Likewise, making a better enterprise and market.
The patterns of consumer behavior are not only affected by tech advancements but also unprecedented crises. The current global health emergency has also managed to bring a big transformation in consumer behavior. The population has shifted now to use healthier alternatives and instill healthy practices in their schedules resulted from long term skin problem caused by wearing masks. Resonating to this change, Weibo Hi-Tech has also doubled its efforts in making healthier products.
Furthermore, even after the economic disruption, the growth rate of the company maintained at 80%. The company hired more workers, to solve the social unemployment problem. Additionally, it actively paid the tax, supported economic development, and brought better products to the market. It also helped cooperative customers to achieve brand development, against the economic recession to achieve growth. For instance, due to Weibo’s strategy, the Brand Dr. Yu‘s witnessed a sales increase by 500% in one year.
Apart from this, the company has collectively collaborated in impeding the spread of the COVID-19 outbreak. Through public welfare work, Weibo Hi-Tech donated medical supplies to hospitals in May last year. Furthermore, Weibo Hi-Tech has developed Post Epidemic Freeze-Dried Sheet Mask to deal with skin problems such as uneven skin tone, redness and acne caused by long time use of masks.
The crisis of COVID-19 has shed light on the fact that we cannot avoid risks, the key is to embrace changes that could eventually contribute to success. Weibo Hi-Tech is prioritizing the interests of team members in the process of achieving the goal of efficacy and safer products. For the year 2021, the team will establish the incentive mechanism to improve team cohesion. Also, steps will be undertaken for maintaining the pace of rapid development.
Furthermore, Weibo Hi-Tech is envisioning improving liquid cosmetics and make them more effective and safer by combining them with the existing freeze-dried technology. Presently, Weibo Hi-Tech values health more and discovers opportunities of the market. Weibo Hi-Tech will enter the international market and let the products benefit the global consumers in the foreseeable future.
