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April 25, 2024
Amid the ongoing crisis of pandemics, GCI Health has proven to be a great help for its clients by solving some of the biggest health challenges they had ever faced. GCI Health rapidly adapted to the new normal while ensuring the safety and wellbeing of the team members and continually thrived throughout the pandemic as a team and business—making it one of the leading healthcare companies in 2021.
GCI Health is a global integrated healthcare communications agency inspired by people. It shares the clients’ desire to improve the health of all people around the world and strives tirelessly to contribute to the ambitious goals. GCI’s approach to communications is rooted in looking at all stakeholders— patients, caregivers, healthcare providers, policymakers, reporters, and payers—as people with distinct perspectives that shape how they think about health. In doing so, GCI creates breakthrough, people-driven programs that drive tangible results for the client and the people it caters to. GCI nurtures a culture that is catalyzed by the belief that people should be successful in their personal lives as they are in their professional ones. GCI Health aims to be the best healthcare agency in the world with a mission to recruit and retain the best people in communications and continually pushing the boundaries of what is possible.
GCI Health’s service offerings evolve with the transforming healthcare and communications landscapes. As the approach resonates with the influence of the stakeholder, the healthcare agency always stays abreast of demands and caters to the need accordingly. Change is the only constant throughout industries, and as people work, communicate and think about healthcare transforms dramatically making it essential to stay ahead of the curve. It is vital to find authentic ways to engage, contribute to the discourse, and support people living with health conditions. At GCI Health, the North Strat remains the breakthrough science, technology, and the people it is intended to help. The offerings can be further categorized as,
People Centricity: It is a proprietary approach to insight-driven communications that combines the business-based principles of customer-centricity and the value-based tenets of patient centricity to create breakthrough strategies and stories that speak to key stakeholders as people, first and foremost.
Media Relations: The team comprises media professionals and journalists who know media personally. The media team stays nimble to ensure the content delivered is advanced education, highly visual, and easy-to-follow that makes deep coverage possible.
Digital & Content Marketing: The proprietary research tools allow the team to understand the evolving concerns and key topics resonating with the audiences so the team can create strategies and content that reflect real-time changes in stakeholder perception.
Influencer Engagement: healthcare providers leveraging online platforms have significantly increased. Through these engagements, influencers can focus on customized strategies, ranging from well-known celebrities to micro-influencers in close-knit communities and taking many forms of co-created content.
Global Public Health: GCI has a unique understanding of the evolving global public health agenda that includes key trends, stakeholders, and the policy landscape around many areas that ensure a high level of strategic thinking and client counsel.
In addition to these, the offerings also include Scientific Communications, Product Launches, Corporate Communications, Internal Communications & Employee Engagement, B2B Strategies, Pricing-Access-Value-Excellence, Design and production, Virtual Stakeholders Events, Issues Management, Health Policy and Public Affairs, and Corporate Social Responsibility. GCI Health is continually recognized for creating breakthrough programming that delivers unprecedented results, ultimately adding to the clients’ business performance.
GCI Health’s workplace is filled with team members who come to work every day with a zeal to do something different for the clients, colleagues, and communities. The agency is driven by a seasoned team of dynamic leaders who demonstrate innovation, client focus, and strong business acumen, the hallmarks of success in the industry. Kristin Cahill, the Global CEO of GCI Health, personifies what it means to fearlessly tackle a challenge and drive success on behalf of her clients. Through her tenure, she has worked with a wide range of GCI Health’s clients to develop big, integrated ideas and spot-on strategies, and has a particular passion for complex treatments and patient populations.
Kristin also excels in stakeholder relations strategies and issues management, having coordinated communications around complex issues related to drug pricing and access. Recently, Kristin has led several integrated agency teams and campaigns with PR at the center. Acknowledging the current crisis of COVID-19, she states that with the rise of the pandemic, 40% of consumers viewing the pharma industry more favorably. Furthermore, this rise in interest is a great opportunity for exploring science and solutions for improving the healthcare industry.
The Middle East has witnessed a pivotal time when healthcare has become one of the fastest-growing industries in the region, and thus GCI Health has recently announced its expansion in the UAE. Moreover, the rise in demand for healthcare and pharma has created an incredible opportunity for the GCI clients and colleagues to show up differently and allow them to capitalize on the fact that people are looking to the healthcare industry for science and solutions.
Kristin also highlighted a couple of ways through which communicators can make this opportunity work from them like by being vocal about the researches and people who are in the thick of it working every day. She also advises emphasizing listening and bring diverse perspectives to an organization. As the workplaces have turned more virtual, one should ensure that there are interacting activities such as virtual happy hours which might help the team ease the process and feel even when not in the same room. However, if there’s one secret to success in this new normal, is by staying motivated and move forward. “Wake up every day to find a source of inspiration, whether that be an amazing patient story or a healthcare provider on the front line,” quotes Kristin.
