PepsiCo deepens consumer-centric releases with Soulboost

Sparkling water brand incorporates functional ingredients.

PepsiCo, Purchase, N.Y., launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.

Soulboost launches with two varieties: Lift with 200 mg of panax ginseng to help support mental stamina, and Ease with 200 mg of L-theanine to help support relaxation. Soulboost Lift is available in Blueberry Pomegranate and Black Cherry Citrus, while Ease features Blackberry Passionfruit and Strawberry Rose varieties.

Soulboost is the latest from PepsiCo’s innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, Soulboost encourages consumers to do whatever works for them.

“Our world-class Research & Development (R&D) team developed Soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind — or both,” said Danielle Barbaro, vice president of R&D at PepsiCo Beverages North America, in a statement.

PepsiCo has developed an innovation process that allows the company to innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

“With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages —a nd the pandemic having increased people’s overall interest in wellness products — we knew it was time to introduce a game-changing product,” said Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages North America.

Soulboost is a key addition to PepsiCo’s functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via eCommerce and in select natural retailers.

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