At a Glance:
- Apple TV+ platform’s ‘CODA’ is one of the leading contenders for the Academy Award.
- ‘King Richard’ witnessed a 443% jump in ticket sales after the best picture nomination.
- ‘Dune’, ‘West Side Story’, and ‘Nightmare Alley’, have been the most-watched movies on the streaming service, HBO Max.
The Academy Awards or Oscars have always been an important recognition for the film industry. It seems that the streaming services are also equally competing for the Oscar. Ever since Amazon Studios, ‘Manchester by the Sea’ was nominated for the best picture Oscar, the streaming platforms are spending millions of dollars to get the best content on the platform.
Apple TV+ platform’s ‘CODA’ is one of the leading contenders for the Academy Award. The story of a daughter torn between her love for music and her fear of abandoning her parents has already claimed the Producers Guild and Screen Actors Guild.
‘CODA’ is now competing with Netflix’s ‘The Power of the Dog’ it has received the Director Guild of America, BAFTA, and the Critics’ Choice Awards. It has also received the highest nominations for Academy Awards covering almost every category.
Oscar nomination or marketing tool?
Oscar nominations play a big part in ticket sales too. For instance, ‘King Richard’ the biographical movie about Richard Williams, witnessed a 443% jump in ticket sales on the weekend after the best picture nomination. Similarly, ‘Dune’ also reported a 380% surge at the box office in the weekend following its nomination.
Oscar nominations have similarly given a big boost for the streaming service providers. 7 of the 10 Oscar nominations for Best picture are available for the subscribers to stream from the comfort of their homes.
The spokeswoman of WarnerMedia’s HBO Max stated that the Oscar-nominated films ‘Dune’, ‘West Side Story’, and ‘Nightmare Alley’, have been the most-watched movies on the streaming service. Also, the viewership of ‘The Eyes of Tammy Faye’ has jumped 42% after the announcement of Oscar nomination for leading actress Jessica Chastain.
More ways to appreciate the content
Around a decade ago, Oscar nominations were used as a marketing tool to get people to go to the theatre and watch the movie or talk about it. Now, theatre is not the only place for movies, people can stream the latest movies from the comfort of their homes.
Actor Kerry Washington shared his perspective saying, “Cinema is being transformed, but I don’t think it’s the death of anything. I think we’re just having more and more options and ways to appreciate the content.”
