At a Glance:
- Universal Music Group is gaining profits through the popularity of NFT and acquired one of the cartoon apes.
- Kingship will eventually produce new music and give virtual performances in the metaverse.
- In the metaverse, the Manager Noët All and three Bored Apes and a Mutant Ape are the other band members NFTs.
Universal Music Group is gaining profits through the popularity of NFT tokens by acquiring one of the cartoon apes. NFTs have taken over the world of digital collectibles. The acquired cartoon apes are now leading the entire virtual music group.
The Universal Music Group confirmed that it paid $360,817 to buy the Bored Ape #5537—a female character now known as Manager Noët All, to lead the group it founded in November called Kingship.
What is Kingship?
Kingship solely is a digital platform with its website and presence over Discord—a messaging platform. Kingship will eventually produce new music and give virtual performances in the metaverse.
Metaverse is already becoming a familiar space for tech enthusiasts. With Facebook’s Meta working on the platform, metaverse might soon become the norm, several celebs are already part of the metaverse.
In the metaverse, the Manager Noët All and the other band members NFTs like three Bored Apes and a Mutant Ape are on loan from collector Jim McNelis. He adds, “For it to become part of the culture, I think that would be an amazing thing.”
Virtual Band of Kingship
The virtual band is not a new concept. It has already been attempted by Gorillaz, a virtual band formed in 1998 by musician Damon Albarn and comic artist Jamie Hewlett. The band released seven albums on Warner Music Group- Parlophone label. Moreover, Japan’s pop star, Hatsune Miku, is a hologram.
For Kingship to stand out amongst the current competition, Universal Music Group sought out one of the best-know NFT collections on the blockchain, the Bored Ape Yacht Club– which is comprised of 10,000 anthropomorphic apes which are distinctive in clothing, expressions, and fur.
