AstraZeneca Signs Up With Indegene To Scale Up Its Omnichannel Operations


Pointers at Glance

  • Indegene is helping biopharmaceutical company AstraZeneca scale up its omnichannel operations across the globe to bring in a more personalized customer experience.
  • The acquisition comes when business and the regulatory environment for medical and healthcare products and services are highly complicated.

AstraZeneca has signed up with life sciences commercialization supporter Indegene to scale up and help the British-based Big Pharma with its omnichannel operations.

In a nutshell, the deal sees Indegene, located in Bangalore, help manage AZ’s brand presence across multiple channels, including websites, apps, and social media, all the while trying to create a seamless experience throughout the customer journey.

Indegene said in a press release that it would help AZ scale up its omnichannel operations worldwide to create a more personalized customer experience.

It added in the release that to do this; it will tap its healthcare domain expertise and experience in operating digital centers of excellence to help streamline the client’s global content supply chain.

Sanjay Parikh, Executive Director and EVP of Indegene, said that as patients and physicians progressively engage with life sciences companies through various communication channels, omnichannel operations are vital to creating personalized experiences at scale. They are excited at the opportunity to apply their healthcare domain expertise and technology accelerators to enable and empower life sciences companies on their omnichannel journey.

Specific details on how Indegene can help and worth of the contract were not disclosed.

It comes just two weeks after Indegene snapped up CultHealth, a full-service healthcare marketing agency, in an unpriced deal aimed at boosting Indegene’s clientele, expanding its brand and marketing capabilities, and increasing its patient engagement platforms.

Commercialization service providers like Indegene seek marketing expertise as they explore data-driven ways to launch successful campaigns and omnichannel engagement with physicians and patients.

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