At a Glance:
- Apple records the highest-ever market sales in China.
- Apple recorded 23% sales in China while the overall smartphone sale dropped to 9%.
- Apple speculated to surpass Wall Street revenue growth target.
Apple has been successful in grabbing the highest-ever market share in China in Q4. For the first time in 6 years, Apple has been recorded to be the top-selling vendor in the country.
The release of the iPhone 13 has been a major contributor to this surge of sales. On the other hand, the rival company Huawei Technologies Co Ltd. did not receive the same market response and the sales relatively declined.
Apple sales growing year-on-year
Apple recorded 23% sales and the unit sales have grown 32% year-on-year in the quarter. The total smartphone sales have fallen by 9% in China.
In 2015, with the release of the iPhone 6, Apple became a popular brand in the country with rival companies like Huawei at risk. With the entry into the China market, the brand quickly grew to popularity.
In 2021, 16% market share making it the third-largest selling smartphone company in the country. Comparatively, the renowned Android brands Vivo and Oppo ranked first and second with 22% and 21% sales respectively.
China smartphones sales falling
Over the years, sales have surged to over 47%, while Huawei’s sales have fallen by 68%. The overall smartphone sales in China have fallen by 2%.
The Chinese smartphone market is facing manufacturing issues that are delaying the purchases of new devices. Globally, there is a shortage of chips and components making it more difficult for the entire electronic industry. This shortage has also affected the price and margin of all hardware manufacturers. Despite the shortage in chips and components, They proven to record high sales in China. It is even speculated that the sales will surpass the Wall Street revenue growth targets of 6%. Apple is all set to post the earnings and sales on 27th Jan, leaving the question will it or will not surpass the growth target?
