At a Glance:
- Plan for expand in countries from Mexico to Japan.
- Snapchat will further strengthen its relative safety as a social media platform.
- Snapchat has over 500 million monthly global users.
Snapchat is swiftly advancing towards its global expansion in countries from Mexico to Japan. This will be achieved by partnering with wireless carriers and also popular AR features.
Snapchat is strengthening its relative safety features as we have witnessed the concerns over content on other social media platforms. Big players of the industry like Meta’s Facebook, TikTok, Twitter, and YouTube have been scrutinized for harmful content and security concerns. This has also led to outright bans of the services across various countries.
Snapchat Safe from Government
By far Snapchat has been the only social media platform to steer clear of bad publicity. Since its launch in mid-2019, the app has been widely popular not just in the U.S. but also outside U.S. and Europe.
They also crossed the milestone of 100 million monthly users in India and has over 500 million monthly users globally. The photo-messaging app wants to establish a strong foothold in India and attract new users by expanding into countries Japan, Mexico, Spain, Italy, and Indonesia.
What will be the strategy?
Snapchat will be making deals with the smartphone manufacturers and telecom carriers to preinstall Snapchat. It is in talks with telecom carriers to explore the deals such as joint marketing or app in zero-rating plans.
A similar strategy led to the social media giant Facebook’s growth across countries where wireless data was expensive.
Supporting its growth plans, They will also be opening offices in Madrid, Tokyo, and Milan this year. The expansion plans also include hosting workshops in high schools, adding media content in the local language to the app’s Discover feature.
Related: Apps on Google Play
